Hosoi by Christian Hosoi

Author:Christian Hosoi
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2012-10-12T04:00:00+00:00

In the early ’90s the entire skate industry hits one of those walls and chases the rest of the economy into the black hole of recession. Nearly everybody in the industry gets smacked down. Prior to 1992 I’ve made hundreds of thousands of dollars each year just for skating. I’d make $1,000 an hour for a skate demo, for example. That’s more than my attorneys squeeze from me. It seems as if there’s no end in sight to the empire I’m building. Then the hangman pulls the lever and the floor falls out. It’s not fatal for me, but it about kills the skateboarding market and I’m left standing alone.

I’m forced to put Hosoi Skateboards on hold, which is okay, but now one of my major sources of income—the sponsorship with Santa Cruz Skateboards—is being cut. They’ve gone up to paying me $8,000 a month by this time, but with the economy in the tank, they’re gonna cut me back to $1,500. Only $1,500? I’m insulted. That’s what I made when I was fourteen. I spend more than that on weed! I’m so pissed that now my main motivation in competition is to demolish every Santa Cruz rider. They’re all my friends, but I can’t wait to smoke every one of those dudes when we face off at an event. Nothing personal, mind you. One by one I take ’em all down, and it feels good. But I can’t savor the victory because my other big sponsor, Jimmy’z, has just been sold to Ocean Pacific. Without Ganzer’s creativity and leadership, the company fades until it’s nothing but a memory. That’s about it for my income. Now what?

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